Loved

Citation

Lauchengco, Martina. Loved: How to Rethink Marketing for Tech Products. Hoboken, NJ: Wiley, YEAR. 9781119703648.

Abstract

“Great tech products don’t always win. Why? They get beaten by great product marketing. LOVED: How to Rethink Marketing for Tech Products, by SVPG’s Martina Lauchengco, explains the four fundamentals of product marketing and how to do each better.

Filled with stories from the front-lines of early startups and the world’s top tech companies—including Adobe, Apple, Dropbox, Microsoft, Netflix, Salesforce—LOVED gives you concrete tools and techniques to improve marketing by starting with stronger product marketing.”

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