âAt the center of everything Iâve written for the last few months (if not the last few years), sits a cancerous problem with the fabric of how capital is deployed in modern businessâ
âPublic and private investors, along with the markets themselves, have become entirely decoupled from the concept of what âgoodâ business truly is, focusing on one metricâone truly noxious metricâover all else: growthâ
ââGrowthâ in this case is not necessarily about being âbiggerâ or âbetter,â it is simply âmoreââ
âBusinesses are expected to beâand rewarded for beingâeternal burning engines of capital that create more and more shareholder value while, hopefully, providing a service to a customer in the processâ
âthe markets do not prioritize innovation, or sustainable growth, or stable, profitable enterprises. As a result, companies regularly do not function with the intent of making âgoodâ businessesâthey want businesses that semiotically align with what investorsâprivate and publicâbelieve to be âgoodââ
Commentatorâs Note: Graeberâs argument in The Utopia of Rules, âOf Flying Cars and the Declining Rate of Profit.â
âThis is why we see such vast oscillations of hiring and firingâbecause these companies are never, ever punished for failing to operate their businesses in a sustainable way, or even with a view for the future, particularly when it comes to macroeconomic trends that literally everyone else saw comingâ
âthe net result of all of this is that it kills innovation. If capital is not invested in providing a good service via a profitable business, it will never sustain things that are societally useful. Companies are not incentivized to provide better services or improve lives outside of ways in which they can drain more blood from consumersâ
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