âIf I have recognized the spread in drug warnings and financial doublespeak, where the corporate use of language approaches the absurd, where the shell of a communicative form is used to foreclose communication, I have also recognized it in forms of poetry that deliberately push us to confront the contingency and craziness of our cultureâs use and abuse of words. âBen Lerner, âContest of Words,â Harperâs Magazine October 2012â
âthe key idea of the âpost-truthâ society was this: if a given public utterance had sufficient appealâââemotional, political or otherwiseâââits empirical truth was immaterialâ
âWhat we can be persuaded to wish to believe, in other words, is as good as the truth.â
âAs we enter the home stretch of this substantially more ghastly election, a review of their strategy, which I will call dismediation, is in order.â
âDismediation is a form of propaganda that seeks to undermine the medium by which it travels, like a computer virus that bricks the whole machine.â
âThus, for example,â
âInformation: John Kerry is a war hero who was awarded three Purple Hearts, a Bronze Star and a Silver Star;â
âMisinformation: John Kerry was never wounded in the Vietnam War;â
âDisinformation: John Kerry is a coward;â
âDismediation: âSwift Boat Veterans for Truthâ are disinterested sources of information about John Kerry, equivalent in integrity to any other source that might be presented on the evening news.â
âIn 2004, a decorated Vietnam War hero ran for the presidency. This was an inconvenient fact for George W. Bush, his draft-dodging preppie opponent. It was vital, then, for the Republicans backing him to find a way to tarnish John Kerryâs service record while still noisily maintaining their ârespect for the troops,â whom they were in the process of sending to the Middle East to be blown to bits by the thousand. The Republicans succeeded in discrediting Kerry through a new type of propaganda that effectively destroyed the obvious and instinctive assumption that a battle-hardened veteran and pacifistâââand not the soft rich boyâââwould be better qualified to lead the country out of war.â
ââOnly in an election year ruled by fiction,â wrote Times columnist Frank Rich, âcould a sissy who used Daddyâs connections to escape Vietnam turn an actual war hero into a girlie-man.ââ
âThe lasting harm of this unfortunate episode, however, was not to Kerryâs reputation or to his candidacy. It was that afterward, millions of minds were uncertain as to what really constitutes ânews,â or âreporting,â or âfact-checking.â This state of uncertainty hasnât ever been adequately addressed, let alone mended.â
âIn other words, the problem with my Republican relatives isnât what they think of Fox News; everybody knows itâs propagandistic. The real problem is what Fox News et al., over time, have made them think of NPR, or MSNBC, or the New York Times. The Swift Boat style of twisting the facts has poisoned the well of public discourse for a whole generation of American adultsâââfor all of usâââby persuading so many that the confected ânewsâ peddled on Fox is more or less equivalent to that on any other channel.â
âDismediation isnât discourse. It doesnât disinform, and itâs not quite propaganda, as that term has long been understood. Instead, dismediation seeks to break the systems of trust without which civilized society hasnât got a chance.â
âDisinformation, once itâs done telling its lie, is finished with you. Dismediation is looking to make you never really trust or believe a news story, ever again.â
âItâs not that we canât agree on what the facts are. Itâs that we cannot agree on what counts as fact. The machinery of discourse is bricked. Thatâs why we canât think together, talk together, or vote together.â
âThe success of dismediation projects like Fox News, Drudge Report and Rush Limbaughâs radio show set the stage for Donald Trump, a buffoon beyond the satires of Dr. Strangelove or Infinite Jest.â
âTrump happened in part because some of my cousins are now literally incapable of identifying facts, let alone weighing them. They apparently still intend to vote for a man who describes himself as âa geniusâ and in the same breath proposes to commit literal war crimes, break treaties, and steal the resources of other nations.â
âthe real point of the troll farms, Russian activists told Chen, isnât to make anyone believe the trolls. âThe real effect⌠was not to brainwash readers but to overwhelm social media with a flood of fake content, seeding doubt and paranoia, and destroying the possibility of using the Internet as a democratic space.â The point is to prevent dissidents from finding one another, and to prevent any given individual from standing up and raising his voice.â
âThe mammoth amount of available media in the internet age almost guarantees that we will see everything through the pinhole of our own worldview. We can so easily choose to experience only what we wish, and too often itâs the things we already agree with and believe. The walls of our gardens are grown very thick.â
ââIn theory,â wrote Edward Bernays, Sigmund Freudâs nephew (âthe father of public relationsâ) in Propaganda (1928):
[E]very citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political and ethical data involved in every question, they would find it impossible to come to a conclusion about anything⌠from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.â
âThat is to say, we choose not to investigate and reason out every question, but to trust authorities in whom to place our confidence to do so for us. It is an old vulnerability become newly dangerous, as the sources of information and disinformation have spread and multiplied.â
âThe most heartening comment on the election so far came from Wisconsin conservative Marybeth Glenn, who made her feelings limpidly clear in a seventeen-part tweetstorm , condensed here:
When I saw Republican men getting attacked I stood up for them. I came to their defense. I fought on their behalf. I fought on behalf of a movement I believed in. I fought on behalf of my principles while other women told me I hated my own sex.
Not only charges of sexism, but I defended @marcorubio during Go8, I fought in my state to stop the @ScottWalker recall, etc⌠Now some Trojan horse nationalist sexual predator invades the @GOP, eating it alive, and you cowards sit this one out?
He treats women like dogs, and you go against everything Iâââand other female conservativesâââsaid you were & back down like cowards. Get this straight: We donât need you to stand up for us, YOU needed [us] to stand up for us for YOU. For YOUR dignity. For YOUR reputationâŚ
Iâm sooo done. If you canât stand up for women & unendorse this piece of human garbage, you deserve every charge of sexism thrown at you.
Iâm just one woman, you wonât even notice my lack of presence at rallies, fair booths, etc., You wonât really care that Iâm offended by your silence, and your inability to take a stand. But one by one youâll watch more women like me go, & youâll watch men of ACTUAL character follow us out the door. And what youâll be left with are the corrupt masses that foam at the mouth every time you step outside the lines. Men who truly see women as lesser beings, & women without self-respect. & your âguiding faithâ & âprinciplesâ will be attached to them as well. And when itâs all said and done, all youâll have left is the party The Left always accused you of being. Scum.â
âBecause itâs not possible for dismediation to occur in an atmosphere of mutual respect among citizens, re-establishing that respect should be our first goal.â
âContrary to conventional opinion, itâs neither necessary nor remotely okay to lie in order to participate in politics. You can be a passionate partisan, make the best case you can for your side; nothing wrong with that. But there is an incandescently bright line between making your best case, and saying things that you know to be untrue. The latter is no good, not in any cause, however just.â
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