Americans Don't Get Nordic Countries

“Nordic countries are the way they are, I’m told, because they are small, homogeneous “nanny states” where everyone looks alike, thinks alike, and belongs to a big extended family. This, in turn, makes Nordic citizens willing to sacrifice their own interests to help their neighbors. Americans don’t feel a similar kinship with other Americans, I’m told, and thus will never sacrifice their own interests for the common good.”

“But this vision of homogenous, altruistic Nordic lands is mostly a fantasy. The choices Nordic countries have made have little to do with altruism or kinship. Rather, Nordic people have made their decisions out of self-interest. Nordic nations offer their citizens—all of their citizens, but especially the middle class—high-quality services that save people a lot of money, time, and trouble. This is what Americans fail to understand: My taxes in Finland were used to pay for top-notch services for me.”

“From a Nordic perspective, nothing Bernie Sanders is proposing is the least bit crazy—pretty much all Nordic countries have had policies like these in place for years.”

“But wait, most Americans would say: Those policies work well because all Nordics share a sense of kinship and have fond feelings for each other. That might be nice if it were true, but it’s not, as anyone who has followed recent political debates about immigration or economic policy in Nordic countries understands. Nordics are not only just as selfish as everyone else on this earth but they can—and do—dislike many of their fellow citizens just as much as people with different political views dislike each other in other countries.”

“The reason Nordics stick with the system is because they can see that on the whole, they come out ahead—not just as a group, but as individuals.”

“In reality, however, Nordic nations have produced what is, by any metric, an impressive output of successful entrepreneurs, international businesses, and brands. Sweden has Ikea, H&M, Spotify, and Volvo, to name a few. From Denmark have come Lego, Carlsberg, and one of the world’s largest pharmaceutical companies, Novo Nordisk. A Swede and a Dane co-founded the video calling service Skype. The core programming code of Linux—the leading operating system running on the world’s servers and supercomputers—was developed by a Finn. The Finnish company Nokia was the world’s largest mobile phone maker for more than a decade. And newer players like Finland’s Supercell and Rovio, creators of the ubiquitous video games Clash of Clans and Angry Birds, or Sweden’s Mojang, the publisher of the equally popular video game Minecraft, are changing the face of online gaming.”

“Nordic countries are well-ranked when it comes to helping facilitate starting a business. At the most basic level, what the Nordic approach does is reduce the risk of starting a company, since basic services such as education and health care are covered for regardless of the fledgling company’s fate.”

“In addition, companies themselves are freed from the burdens of having to offer such services for their employees at the scale American companies do. And if the entrepreneur succeeds, they are rewarded by tax rates on capital gains that are lower than the rate on wages.”

“As in any region, some Nordic companies eventually crash and burn, and others never get off the ground. Some continue to dominate their market for decades. This is all as it should be in free-market, capitalist economies—which is what Nordic countries are.”

“In fact, as capitalist economies the Nordic countries have proven that capitalism works better when it’s accompanied by smart, universal social policies that are in everyone’s self-interest.”

“The problem is the way Sanders has talked about it. The way he’s embraced the term socialist has reinforced the American misunderstanding that universal social policies always require sacrifice for the good of others, and that such policies are anathema to the entrepreneurial, individualistic American spirit. It’s actually the other way around. For people to support a Nordic-style approach is not an act of altruism but of self-promotion. It’s also the future.”

“The United States is its own country, and no one expects it to become a Nordic utopia. But Nordic countries aren’t utopias either. What they’ve done has little to do with culture, size, or homogeneity, and everything to do with figuring out how to flourish and compete in the 21st century.”